Today I saw a story on Reelz Channel about the summer film season filling with so many movies all wanting an opening weekend of their own that now the first of the big money movies regularly hits in early May. These stories always make me think about why these release seasons get established. Most people have to work year round, so wouldn't they be looking to enjoy entertainment offerings on the same schedule? Even families with children off for the summer probably end up waiting for an adult to take the kids to the theater on the weekend just as they'd have to during the school year.
Summer blockbusters have crept into theaters when nature's still in spring without difficulty apparently. Would audiences really mind if they were spread over the rest of the calendar? The same goes for the so-called awards candidate films mostly debuting in the fall and early winter.
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